I am Thales Alves de Oliveira, and this is my story as a 29-year-old Brazilian entrepreneur who revolutionized the sports π΄ betting industry with my app, 83 bets. I grew up in a low-income household with a passion for soccer, coding, π΄ and Numbers. In 2024, I dropped out of college to pursue my dream of creating an app that would allow π΄ users to bet on the outcome of soccer matches. I faced many challenges, but my determination and resilience paid off π΄ when 83 bets became a reality.
Background of the case:
The sports betting industry in Brazil is traditional and cartelized, controlled by π΄ a few operators who offered few markets and poor odds. Seeing an opportunity to disrupt the status quo, I set π΄ out to create a user-friendly and efficient app that could cater to the Brazilian market.
Description of the case:
My innovative approach π΄ was to focus on live soccer betting, allowing users to placing bets during the match. This feature revolutionized the industry π΄ and brought new life to sports betting. My app offered unique features like fast payouts, exclusive promotions, and increased odds. π΄ Users could bet on different aspects of the game, such as corners, yellow and red cards, and goals.