The story most often told relates to how each animal is said to attack. A bull will thrust its horns ❤️ into the air, while a bear will swipe down. These actions metaphorically reflect the movement of a market, with bull ❤️ markets trending up and bear markets trending down.
Where Did the Bull and Bear Market Get Their Names? - Investopedia
A bullish ❤️ market is a time when the demand is higher than the supply of shares and results in the rising of ❤️ the share prices. A bearish market is a time when the supply is higher than the demand for the shares ❤️ and results in the fall of the prices of the shares.