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Betfair is a British gambling company founded in 2000. It operates the world's largest online betting exchange. Its product offering 5️⃣ also includes sports betting, online casino, online poker, and online bingo. Business operations are led from its headquarters in Leeds, 5️⃣ alongside satellite offices in Ceuta, Dublin, London, and Malta. In February 2024, Betfair merged with Paddy Power to create Flutter 5️⃣ Entertainment.

History [ edit ]

The company was founded in June 2000, by Andrew Black and Edward Wray.[1] Softbank purchased 23% of 5️⃣ Betfair in early April 2006, valuing the company at £1.5 billion. In December 2006, Betfair completed the purchase of the 5️⃣ horseracing publishing company Timeform (which traded under the name Portway Press Ltd).[2]

Betfair was the first betting company to sponsor an 5️⃣ English football team, featuring on the kit of Fulham in the 2002–03 season before the Gambling Act 2005 permitted the 5️⃣ industry to advertise on television and radio.[3][4]

In March 2007, Betfair launched its own Betfair Radio service, available via its website, 5️⃣ on the telephone and elsewhere. This has now become Timeform Radio, broadcasting horse racing commentary and results.[5] On 27 January 5️⃣ 2009, Betfair announced the purchase of the TVG Network in the United States from Macrovision US$50 million as part of 5️⃣ Macrovision's dissolving of TV Guide's assets.[6]