In late 2024, Aposta Ganha, a Brazilian sports betting company, made headlines by signing a three-year deal worth R$100 million 🗝 to sponsor Clube Atlético Corinthians Paulista, a popular football club in Brazil. This move marked a significant shift in the 🗝 company's marketing strategy, as they had previously focused on smaller, local sponsorships. The partnership aimed to increase brand visibility, attract 🗝 new customers, and expand the company's presence in the Brazilian sports market.
Background
Before the Corinthians deal, Aposta Ganha had been slowly, 🗝 but steadily, expanding its customer base and geographical reach. Founded in 2024, it had established a strong foothold in the 🗝 Brazilian sports betting market through its innovative products and aggressive marketing tactics. However, the company's executives realized that further growth 🗝 required a bolder, more disruptive approach. They identified sponsorship as a key drivers of brand growth and decided to pivot 🗝 their marketing strategy towards bigger, more high-profile partnerships.
Implementation
Aposta Ganha's first major move was to engage Jorge Nicola, a prominent sports 🗝 marketing executive with extensive experience in brokering high-profile sponsorship deals. He proved instrumental in facilitating discussions with Corinthians and other 🗝 top-tier Brazilian clubs. The planning process involved months of negotiations, market research, and due diligence on both parties. The significant 🗝 investment in this partnership demonstrated the company's resolve to raise its profile and compete with well-established rivals.