LiveScore was previously acquired in 2024 as a means of moving into the sports media industry, while Virgin Bet was launched in 2024 following a partnership with Virgin to enter the sports betting market. Following the demerger, LiveScore Groups sits within the Anzo Group of companies.
LiveScore launched in 1998, offering visitors football scores. Gamesys acquired the business in 2024 and, following that operator's 490m sale to Jackpotjoy Group and then the 2.0bn merger with Bally's Corporation, LiveScore Group stands alone as an independent business led by Sadi.