They allow bettors the opportunity to personally build a bet for football and a number of other sports. The feature, which has rapidly grown in popularity over recent years, enables punters to customise their bets by choosing a number of selections within the same event with the odds boosted by every leg that is added.
Fortunately for us matched bettors, most Bet Builder offers require you to build your own bet. Having control of the selections means you can build a bet that you can lay at a betting exchange.